Moksha Morsel is an ice cream brand built around the idea of indulgence as liberation. It offers a moment of pause and sensory escape, encouraging people to slow down and savour everyday pleasures.

Inspired by the concept of moksha, the brand identity translates freedom into a rich yet contemporary visual language. Thoughtful typography, a refined colour palette, and tactile design elements come together to create an indulgent and emotionally engaging experience.

The project involved creating a complete brand identity, including the logo system, packaging and label design, promotional creatives, social media visual templates, and clear typography and colour guidelines to ensure consistency across all touchpoints.