Barakat, A leading fresh produce brand in Dubai, UAE, with over 40 years of legacy in the industry. In 2020, Barakat undertook a full rebranding to give the brand a modern, fresher look aimed at younger audiences. The initiative involved digitising the brand through e-commerce platforms, online delivery, a new mobile app, and social media campaigns. The rebrand also refreshed existing touchpoints, including packaging, visual identity, digital ads, and other marketing materials, ensuring a cohesive and contemporary brand presence across all channels.